1. Visibility audit
Test the questions buyers actually ask on the agreed engines. Record presence, accuracy, and who occupies the answer.
The output is a visibility report, not a vibe that ChatGPT mentioned you once. The report decides whether to fix facts or content next.
2. Brand entity and knowledge graph
Align legal name, short name, English name, address, phone, core offering, and what you explicitly do not do. Both languages must point to one entity.
This step reduces hallucinations: models invent when sources disagree. Make the sources stop disagreeing.
3. Citation-ready content
Write pages around questions: definition, boundaries, process, audience, common mistakes. A paragraph should stand alone if extracted.
Core services need their own URLs. Six cards on one page rarely give models a stable entry for one service.
4. Sources and 5. Tracking
The site is the source of record, but one self-published origin is weak. You need cross-checkable third-party mentions — directories, maps, professional profiles, or press — not a blast of advertorials.
Retest the same questions on a cadence. If citation rises while accuracy falls, errors are spreading; stop and fix the facts.
Questions this page answers
How is GEO done?
The order is: visibility audit, unify the brand entity, write citation-ready pages, place authority sources, then retest citation and accuracy on a cadence.
Why not start by publishing more pages?
Scaling content while the entity contradicts itself amplifies errors. Without question tests there is no baseline.
Start with a visibility audit
Tell us the engines, brand name, and core products. We will show whether you appear in answers, and whether to fix facts or content next.
Book an audit