Three numbers to keep apart
Question coverage: how many queries in the agreed list are relevant and worth tracking. Too narrow flatters you. Too wide cannot be run.
Citation rate: whether target engines name you. Accuracy: whether the offering, place, and competitive context are right once named. Split them, or “we were mentioned” hides “we were misstated”.
What is not a GEO result
A one-off internal demo, an answer from an employee’s logged-in chat, and a search-rank screenshot do not replace question-set retests.
Traffic lifts may come from SEO or branded search. Label them separately so GEO is not credited for every gain.
Time expectations
Entity cleanup and the site of record are controllable deliverables. When engines rewrite answers depends on existing pages, third-party sources, and each product’s refresh cycle.
Zhaoyang Intelligence reviews on a monitoring cadence rather than promising a daily appearance. That is not dodging outcomes. It refuses to package an uncontrolled model update as a service guarantee.
Questions this page answers
How do you measure GEO?
Question coverage, citation rate, and factual accuracy. A Google page-one screenshot or one chat demo is not a substitute.
Do you guarantee a ChatGPT mention?
No. When engines rewrite answers depends on existing sources and each product’s refresh cycle. We review on a monitoring cadence.
Start with a visibility audit
Tell us the engines, brand name, and core products. We will show whether you appear in answers, and whether to fix facts or content next.
Book an audit